Revolution of entertainment

Revolution of entertainment 

Human brain has always been an unsolved mystery, so is our existence and how did humans communicate during very early stages of creation. We all are aware of the usage of sign languages, stone encryptions, pigeons used as carriers for letters etc.  In today’s day we have advanced in every aspect and today world is all about instant things now and hence the methods /ways of communicating have evolved. We have various platforms for expressing our ideas and opinions like social media platforms eg, instagram, twitter, YouTube etc. We communicate by emails, blogs, vlogs, IM, DM, video calls, SMS.

What is communication? 

Communication is a Latin word which means ‘to share’. It is the sharing of information between different individuals. It includes the sharing of ideas, concepts, imaginations, behaviours and written content. Communication is simply defined as the transfer of information from one place to another. This transfer of information can be conducted in different ways.

It's nearly impossible to go through a day without the use of communication. Communication is sending and receiving information between two or more people. The person sending the message is referred to as the sender, while the person receiving the information is called the receiver. The information conveyed can include facts, ideas, concepts, opinions, beliefs, attitudes, instructions and even emotions.

 

What is entertainment?

Entertainment is a form of activity that aims to capture and retain the interest of an audience satisfying the core human drive to feel, usually giving pleasure or delight.

Entertainment is an inherent element of human life that has evolved over time, particularly as society’s perception of what gives them pleasure or delight has changed. Take gladiators fighting as an example. This bloody battle to the death, generally speaking, would not be considered an entertainment activity in society today.

When communication becomes entertainment:

 More and more people use the internet as their source of entertainment, instead of watching TV programs and movies.  Many of them now use social media not just for sharing of information and a platform for communication, but they have found a great advantage from it for entertainment purposes. Facebook for instance, as one of the biggest social media networks has changed into something different from what it used to be.

There was even a time, long ago, when writing on the virtual walls, tagging pictures, or being poked by friends was a form of entertainment for the many, and this has been enough to convert the everyday net surfers into users. But today, the way how people use it when they share videos, check in at locations, make virtual purchases, plays different applications and poker games has been greatly for entertainment. In fact, most people log in to their social media accounts not really to be informed, but to be entertained. Though communication might still be an important factor, it will never be effective when people see no entertainment value in it.

Emerging entertainment platforms :

• Virtual assistants:

The entertainment platforms are also changed with time; we have personal virtual assistants for our ease and entertainment like alexa, siri, cortana, google now which can basically perform various tasks like playing any particular song by giving voice instructions.

• YouTube:

YouTube has been another great platform for expressing ourselves as well as showcasing talents and watching videos for entertainment with features like live chat which allows everyone to interact with the artist or fans.

• Netflix:

Netflix and chill has been another trend that has become very popular, Netflix is a streaming service that allows our members to watch a wide variety of award-winning TV shows, movies, documentaries, and more on thousands of internet-connected devices.

There are many similar platforms like this for example, Amazon prime, MX player.

• Television:

Although new things have taken over most of the entertainment platforms TV remains irreplaceable as platform of entertainment as well as mass communication.

Applications based on TV channels is another new platform, for entertainment from anywhere at any time for example hotstar.

Online websites for streaming content like music, movies, documentaries etc.

10 examples of emerging technologies that are revolutionizing the media industry :

1. 5G & Wi-Fi 6

Super fast, wireless technology is here with 5G data networks ready to enhance phone speed. It’s also poised to help usher in mainstream virtual and augmented reality. We could see data delivered at nearly 10 gigabits per second, making everything from live streaming video to exploring augmented reality a flawless experience. 5G devices are still being developed and rolled out, but carriers from AT&T to Verizon are already competing to be the marketplace leaders of the 5G revolution.

2. Virtual Reality (VR)

The ultimate level of news interaction? Being right in the center of the action. VR promises to transport the viewer into the middle of an experience to form a better connection to the story. The New York Times VR app is a good example of VR, and its launch was accompanied by sending 1.2 million Google cardboard viewers to subscribers. The all-engrossing VR video experience builds a deeper level of connectedness and empathy with news stories.

3. Anti-ad blocking

While our latest report found that 69% of users are not currently using an ad blocker, according to PageFair, ad blocking could still account for around .8 billion in lost annual revenue. PageFair, Sourcepoint, Secret Media and Admiral have heard the industry’s cry, and are pitching their own technological approaches to publishers hoping to fight off parasitic software. Some of these approaches offer “ad reinsertion” software, while others look to serve different types of ads that fit in better with a user’s experience. Forbes has been testing technology that blocks ad-blocking users from their site entirely, but still offers users an incentive to whitelist their site by promising an “ad-light experience” once they turn off their software.

4. Automated journalism

‘Robot journalism,’ one of the industry’s most controversial examples of emerging technologies, lends a helping hand to journalists, content creators, and publishers by interpreting and analyzing data to produce content. Automated journalism is also used to test headlines, source information, and identify trending stories. The Washington Post has developed Bandito, which provides real-time testing to identify the best performing content and make improvements to stories that don’t quite ‘hit the mark’.

5. Social outreach apps

Content creators can go beyond the usual suspects of Facebook, Twitter, and Instagram to get consumer perspectives. Social outreach apps bring a fresh take on how the media industry engages with its audience. Q&A allows anyone to provide video answers to questions, which enables journalists to get authentic video interviews from as many people as possible, without being physically present.

6. Death of the Cookie

Google sent shockwaves through the industry when it announced it will block third-party cookies in Chrome browsers within the next two years. Although advertisers are panicking, content publishers are thrilled to hear they will hold that coveted, first-party data. The move could impact immediate revenue from publishers relying on advertising income, but will reimagine what’s possible with first-party data and fostering direct relationships.

7. Data scrollytelling / visualization

Text with visuals is the perfect marriage to satisfy an increasingly mobile audience. Presenting data in interactive and bite-sized chunks is key to engagement. Scrolling is the new clicking, so transitioning between different multimedia data sources should be effortless. ‘Scrollytelling’ is a visualization tool that reveals more data as the user scrolls down the page. A great example of interactive data journalism is The Dawn Wall by The New York Times, which charted one of the most difficult free climbs in the world.

8. IoT

The world is no stranger the Internet of Things (IoT) turning our homes into smart hubs with voice supported technology. However, Business Insider Intelligence forecasts there will be more than 64 billion IoT devices installed globally by 2026. They also predict consumers spending nearly $15 trillion on IoT devices, solutions, and supporting systems. The new era ushers in new opportunities increased productivity, and a reduction of operating costs. And beyond basic voice-driven functionality, emerging IoT devices are also increasingly focused on immerse experiences with visual components.

9. Wearable journalism

Wearable technology is changing the way consumers access content. The Apple Watch makes getting the latest news as easy as telling the time. Wearable journalism is ideal for quick updates until viewers have the time to get the full story. From clothing to contact lenses, wearable journalism presents the opportunity to deliver content in trimmed-down formats without losing the essence of the story.

10. Video creation technology

Video may be the king of content for media brands, but publishing enough videos to satisfy viewers is no easy task. The best way to help your team supply the ever-growing demand for video? Investing in video creation technology – whether that means using an online platform like the Wibbitz Studio, or leveraging a video creation API solution like Lightbox or Wavi. Request a demo here to learn more about all our solutions, built to make video creation quick and easy for anyone on your team.

https://medium.com/@IGGalaxy/the-evolution-of-entertainment-ddc85987eecc

http://thoughtreach.com/social-media-communication-becomes-entertainment/